Noir Botanica
Year
2023
Category
Brand Voice
Timeline
8 Weeks
Brief
Noir Botanica makes exceptional skincare products. Their formulations are considered, their packaging is beautiful, and their founder has a compelling story. None of this came through in their copy. Website, captions, email - everything was flat and generic. They needed a voice.
Challenge
The brand had a clear visual identity but no written equivalent. The copy felt like it could belong to any skincare brand. In a crowded market, sounding like everyone else is the same as being invisible. The challenge was finding the specific language that made Noir Botanica unmistakably itself.
8wk
Brief to Delivery
3x
Increase in Press Enquiries
28%
Website Conversion Improvement
Brand Voice Audit
Full review of existing copy across all touchpoints with gap analysis.
Tone of Voice Guidelines
Comprehensive document covering personality, vocabulary, tone, and application examples.
Copy Rollout
Website, product descriptions, packaging copy, email templates, and social caption templates.
Client Quote
"We knew something was missing in how we talked about our brand. Loreve found it immediately and gave us a language that finally felt like us."
Approach
We spent two weeks in conversation with the founder before writing a single word. Understanding the philosophy behind the formulations, the origin of the brand, and the specific customer they were speaking to. From this we built a tone of voice that was dark, considered, and precise - matching the visual identity in every sentence.
Outcome
The new brand voice was rolled out across website, product descriptions, packaging copy, email, and social. Within three months, the conversion rate on the website had increased and the brand started receiving press enquiries for the first time.