Maison Editeur
Year
2024
Category
Brand Voice
Timeline
12 Weeks
Brief
Maison Editeur came to us with a clear problem and an unclear solution. They had been operating for seven years with a visual identity that no longer reflected their ambition. Our job was to find the language they were missing.
Challenge
Their digital presence had evolved by accident rather than design. Every post was a one-off decision rather than part of a coherent story. Without a clear content strategy or brand voice guidelines, the brand felt inconsistent and disconnected from the quality of their actual work.
340%
Increase in Engagement
12wk
Project Timeline
4x
Growth in Reach
Visual Identity
Full brand identity system including logo, typography, colour palette, and brand guidelines documentation.
Content Strategy
Audience research, content pillars, brand voice guide, and 90-day content calendar.
Social Direction
Art direction for launch campaign photography and ongoing content templates.
Client Quote
"Loreve understood our brand at a level that surprised us. They did not just deliver a visual identity - they gave us a language we did not know we were missing."
Approach
We began with three weeks of listening - conversations with the founders, team, stockists, and loyal customers. From this came a single guiding idea: quiet confidence. Everything that followed was filtered through that lens. The content strategy was built around three pillars: the product, the process, and the people.
Outcome
Three months after launch, engagement had increased by 340% and reach had grown fourfold. More importantly, new customers consistently said they found the brand through Instagram and felt like they already knew them before making contact.