Soleil Studio
Year
2024
Category
Content Strategy
Timeline
Ongoing - 14 Months
Brief
Soleil Studio had great photography but no strategy behind it. Posts went up when someone remembered to post. The founder knew the content needed to work harder but did not know where to start. We came in to build the system behind the images.
Challenge
The core issue was inconsistency. Some weeks three posts, some weeks silence. No content pillars, no narrative thread, no understanding of which content was actually driving enquiries. The audience was there but not engaged in any meaningful way.
2x
Enquiry Rate from Instagram
14mo
Ongoing Partnership
67%
Increase in Profile Visits
Content Strategy
Full content audit, three pillar framework, and monthly direction document.
Social Media Management
End-to-end posting, captioning, scheduling, and community management across Instagram and Pinterest.
Monthly Reporting
Performance analysis, growth tracking, and strategy refinement every month.
Client Quote
"We tried two other agencies before Loreve. The difference was immediately obvious. They actually listened to what we were trying to build, not just what we were asking for."
Approach
We audited 18 months of existing content to find what had worked and why. From this we built three content pillars - inspiration, process, and results - and a posting rhythm that was consistent without being rigid. Every piece of content was mapped to a specific audience intent.
Outcome
Within six months, enquiry rate from Instagram had doubled. The founder was spending less time thinking about content and more time doing the work. Fourteen months in, the retainer continues and the account has become their primary source of new business.