Forma
Year
2023
Category
Social Media
Timeline
Ongoing - 18 Months
Brief
Forma is a London wellness studio with a genuinely exceptional offering and almost no online presence. They had 2000 Instagram followers, no content strategy, and a founder who was posting sporadically whenever they had time. The gap between their real-world reputation and their digital presence was significant.
Challenge
The wellness space on social media is saturated with generic content - sunrise routines, motivational quotes, before and after photos. Forma needed to stand out without resorting to any of it. The challenge was finding a content voice that felt as considered and premium as the studio itself.
48K
Followers from 2K
18mo
Ongoing Partnership
100%
Class Booking Capacity
Brand Voice
Tone of voice guidelines, messaging framework, and content pillar development.
Social Media Management
Full end-to-end management across Instagram - strategy, creation, posting, and community.
Photography Direction
Quarterly shoot art direction to build a consistent visual library.
Client Quote
"Loreve did not just grow our numbers - they helped us understand what we actually stand for and how to say it. The followers came because the thinking was right."
Approach
We positioned Forma as a thinking brand - one that had a genuine point of view on wellness, movement, and how people should feel in their bodies. Content was built around education, perspective, and the quiet confidence of a brand that knows its worth. No trends. No gimmicks. Just consistent, intelligent content.
Outcome
18 months of consistent intentional content took the account from 2000 to 48000 followers. More importantly, class bookings are now consistently at capacity and the studio has a waitlist for membership.