Editions Douce
Year
2023
Category
Campaign
Timeline
4 Weeks
Brief
Editions Douce needed a holiday campaign that matched the warmth and care of their products. They had four weeks, a modest budget, and a specific feeling they wanted to create - the feeling of giving something that really means something.
Challenge
Holiday content is the most competitive and most generic time of year on social media. Every brand is posting. Most say the same things with the same visuals. The challenge was creating something that felt genuinely warm and specific to Editions Douce rather than another seasonal template.
180%
Increase in Gift Box Orders
4wk
Brief to Live
#1
Highest Revenue Month on Record
Campaign Direction
Creative concept, visual direction, and messaging framework for the holiday campaign.
Content Suite
Full set of assets across Instagram feed, Stories, Pinterest, and email.
Email Campaign
Three-email sequence - teaser, launch, and last chance - with full copywriting.
Client Quote
"The campaign felt like it was made by someone who genuinely understood what our brand is about. Warm, considered, specific. Exactly what we asked for and more than we expected."
Approach
We built the campaign around the idea of considered giving - the opposite of last-minute panic buying. Each piece of content told a small story about what it means to choose something carefully for someone you love. The tone was intimate, unhurried, and specific. No Christmas trees. No countdown timers.
Outcome
The campaign generated the brands highest ever revenue month and a 180% increase in gift box orders compared to the previous year. Several pieces of content were saved and reshared organically well into January.